From Startup To Scale-up: Power Up Your Brand!


February 19


06:30 pm - 08:30 pm

Click to Register:

Boston New Technology .com


General Assembly Boston

125 Summer Street, Boston, MA 02110

Boston, MA, US, 02110

You have the idea, you’ve done the research, now you need to promote it to get the traction that it needs to succeed. This event provides an inside look at branding and promotion for start-ups. From strategy to execution, speakers will discuss the key approaches to establishing unique and compelling start-up brands.

Why it Matters
In today’s marketplace, developing a brand that is personal, relatable and different is crucial to standing out, especially in the start-up phase. Building that brand, perfecting your pitch, telling your personal story, and knowing the right strategies will open up doors for your business to thrive.

What You’ll Take Away
You’ll learn from experts who have gone through the process of start-up branding and promotion. Through tactics on attracting potential investors, developing the perfect pitch for your business, learning about value proposition & crafting compelling stories that will set your start-up apart from the others, you’ll walk away more confident and ready to implement your own initiatives.

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About the Presenters:

Melina Gross Photo

Melina Gross – Managing Director2020 Startups

Melina is an experienced leader in collaborative innovation with demonstrated success in overseeing integrated marketing, public relations, event management, corporate partnerships, and business development. She works across industries to unite and drive founders, thought-leaders, investors, and technologists to facilitate growth and achieve business results through her work at 2020 Startups. Follow @2020startups.

Susan McKenney Photo

Susan McKenney – FounderDiversified Sales and Smarketing Connect

Susan is founder of Diversified Sales Solutions and the Smarketing Connect. She helps small companies and startups achieve sales success through management, performance, and planning. She helps corporations exceed their business goals by Team building, development, sales enablement and sales process improvement. She most recently launched the Smarketing Connect to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals. She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped build regional, sales organizations, creating direct selling teams. She has developed and conducted “custom” sales and product training programs for small companies and startups. She has consulted many small businesses in MA in the last six years. Follow @diversifiedsale.

Chuck Goldstone Photo

Chuck Goldstone – CEO and Chief Story CatalystChuck Goldstone

Chuck Goldstone has been a communications and story guy for as long as anyone can remember. Starting first on-air in radio and television in Pittsburgh, then after a stint in academia, founding and running firms that help organizations harness communication, strategy, and story as a business and leadership asset. As author, mentor, entrepreneur, and creative catalyst, he has inspired both organizations and individuals to be more visionary, creative, persuasive, and confident.

Chuck was founder and CEO of !deaworks | IdeaCorporation of America, which for two-plus decades developed high-end strategies, training, and marketing for many of the planet’s most pretigious companies, including Pepsi, General Cinema, Fidelity, Keurig, AstraZeneca, IBM, the Air Force and scores of industries and institutions in nearly every sector in the US, Canada, and Europe. Chuck is a nationally respected authority on business presentations, story, the creative process, and communications strategy.

He has coached, mentored, and trained hundreds upon hundreds of startups and his ground-breaking communications model and workshops have helped emerging companies redefine their business strategies, secure funding, create strategic partnerships, and drive move investors and markets to action.

He has developed a mission-vision onboarding systems for companies of all sizes, moving then from traditionally ineffective orientation programs to a program of training and acculturation, resulting in increased productivity, faster ramp-up speed, better internal communications, and increased retention employee satisfaction.

With his background in television and film, he has written and directed nearly 1000 video and film programs reaching millions of eyes in the Americas, Europe, and Asia and has developed the communication campaigns for firms. As a radio and television commentator, Chuck was heard for more than a decade across the country on public radio’s Monitor and Marketplace, and with over 120 appearances on CBS Radio/WBZ.

He is a humorist and author, he wrote THIS BOOK IS NOT A TOY! FRIENDLY ADVICE ON HOW TO AVOID DEATH AND OTHER INCONVENIENCES (St. Martin’s Press. New York) and was a contributing author in a compilation of short stories res, Tom Wolfe, George Plimpton, Margaret Atwood, Dave Barry, Jim Lehrer and others.

Chuck is a popular keynote and workshop speaker. His entertaining and insightful presentations use humor and stories to keep audiences engaged and embed new practice and insights. He holds an M.Ed from Boston University in Instructional Design and Technology and has served on the faculty and Board of Trustees at a number of area colleges and universities. He continues to study with Robert McKee, internationally acclaimed story and screenwriting legend whose students include over 600 Academy and Emmy Award writers and fiction writers. Follow @ChuckGoldstone.

Chris Requena

Chris Requena (Organizer & Moderator) – Lead OrganizerBoston New Technology and Chief Partnerships Officer, Cape Ann DevelopmentChris is an app/software innovator, business grower, community builder and people connector. Since 2011, Chris has led the tech and startup group, Boston New Technology, growing it into one of the largest in the world. BNT startups get extensive publicity and support from the community at monthly events and via BNT’s network. Chris also co-founded hubEngage, a platform for employee communication and engagement. Chris is also Chief Partnerships Officer at Cape Ann Development, which offers enterprise-class software, app and web development services. Chris greatly enjoys collaborating with clients and users to design and build innovative solutions that solve problems. Follow @CERequena @BostonNewTech.

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Event Partners:

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.  /  @GA_Boston

Boston New Technology is Supported by:

Chuck Goldstone | Strategies and Stories

Chuck Goldstone | Strategies and Stories – It’s about your story. Getting audiences to listen. Like you. Do what you want. We offer coaching, creative and strategic services to startups. Crafting persuasive, awe-stoking strategies and stories. Helping clients present confidently. Stand out. Expand markets. Get funding. Be successful. Email: mail “at”  /  617-738-8889

Join Chuck Goldstone’s workshop, CORE STORY: Get Investors & Markets to Listen. Like You. Do What You Want. on 3/19 & 4/24 and save 25%!

Enterprise-class software, app and web development for startups! We offer the best value for early-stage companies who are not ready to hire full-time technical staff.

Cape Ann Development – Enterprise-class software, app and web development for startups! We offer the best value for early-stage companies who are not ready to hire full-time technical staff or need to quickly augment their existing IT staff. Visit / Contact Chris Requena at: info “at”

The Yard: Back Bay Office and Coworking Community

The Yard: Back Bay – Coworking, dedicated desks, and private offices in the Hancock. The Yard offers flexible, month-to-month memberships for entrepreneurs and creatives across Boston, NYC, Philadelphia, and DC. Members have access to high-tech conference rooms, lounges, monthly events and hundreds of business amenities. Sign up for a tour and get a FREE week trial here!

Goal Setting. Positivity. NLP Coaching. Change. Getting Unstuck

Climbing The Success Ladder helps you with Goal Setting. Positivity. NLP Coaching. Change. Getting UnstuckBoston New Technology Co-organizer and Startup Adviser, Tom Maloney, trains entrepreneurs to be successful! Learn more: For events and seminars, join the Boston NLP For Business Meetup.


6:30 pm: Networking

6:45 pm: Welcome & Introductions

6:50 pm: Short presentations from our 3 experts

7:50 pm: Q & A, Panel Discussion

8:20 pm: More Networking

Directions & Public Transportation:

General Assembly is 2 blocks from the MBTA Red line South Station at 125 Summer St, Boston, MA (at intersection with High St – map here). Show ID at the security desk and come to the 13th floor.


There are parking meters along Atlantic Ave and other area streets, but we recommend parking at the Garage at Post Office Square ($9 after 4 pm) or LAZ Parking’s 100 High St Garage ($11 after 5:30).

—————————————– Attendance Terms —————————————

BNT is dedicated to providing a harassment-free and inclusive event experience for all members/participants. To attend, event registrants agree to these Attendance Terms, which are summarized on the registration page for this event and in the confirmation email sent to registrants.