Magnomer
Magnomer: Magmark / @Magnomer2 – Magnetic markers for zero-waste packaging! (Ravish Majithia)
Less than 2% of all collected PET plastic bottles get recycled back to bottles. This is a major environmental problem and a liability for consumer brands. Brands have publicly set ambitious goals for use of recycled PET in manufacturing but face severe supply shortage
Shrink sleeves – eye catching whole bottle labels – increase product sales but present the largest technical challenge in
bottle recycling hurting brand value and drastically reducing recycled PET quality
Loose Caps and closures present technical challenges during segregation by recyclers due to small size thereby increasing contamination
- Magnomer presents a scalable materials solution to the problem of bottle recycling
- Magnomer enables recyclable bottle packaging by use of magnetizable coatings. Our coatings complement materials separation recycle infrastructure allowing for increase in recycle yield and accelerating circular use.
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OUR COATINGS:
SCALABLE
- Complement currently existing high-speed printing
- Pose no impact to bottling
RECYCLABLE
- Comply with APR guidelines for design
- Enable packaging recyclability by imparting magnetic functionality
COST-EFFECTIVE
- Are cost equivalent to adding a color to brand artwork
COMPLEMENTARY
- Do not affect brand art work or design
FOOD-SAFE
- Comply with indirect food safety
